Dr Helen Bao


Fellow and College Lecturer

Picture of Helen Bao

College Jobs

  • Fellow A
  • College Lecturer in Land Economy
  • Assistant Undergraduate Tutor
  • Assistant Graduate Tutor

University Jobs

  • Senior Lecturer in Real Estate Finance


Telephone: +44 (0) 1223 337116

Telephone: +44 (0) 1223 335761

Email: hxb20@cam.ac.uk

Picture of Helen Bao


Dr Helen Bao researchers the economics of real estate, and how people make sound financial decisions.

Helen was born and raised in Inner Mongolia, China. She completed her BA and MA in Dongbei University of Finance and Economics (Dalian, China), and PhD in City University of Hong Kong (Hong Kong, China).

Research Interests

Dr Helen Bao’s research interests include hedonic price modelling, housing economics, land use policy, real estate finance, and behavioural sciences. Helen has published numerous papers in leading peer-reviewed journals in her field, such as Real Estate Economics, Journal of Real Estate Research, and Land Use Policy. (See her departmental web page for a full list of papers.)

She is joint Principal Investigator on the ESRC – NSFC Grant-funded project “Nudging towards a better financial future: applying behavioural insights in the development of financial systems in rural China.” (2017 – 2019)

The overarching research question of this project is whether and how behavioural insights can be used to help rural residents in China make sound financial decisions, which will enable them to move out of poverty, and ultimately contribute to sustainable economic development in China. The project conducts field experiments in rural China to identify psychological and social factors that may potentially affect the development of rural financial systems in China and to cross-validate the existing laboratory experiment results and field evidence from the UK. They have a particular focus on the potential of digital technology for rural financial systems, and to identify ‘e-Nudges’ that can be used to help rural households in developing healthy financial habits.